POST: Website Design – Pretty vs Effective

Many business owners have spent thousands of dollars to have a beautiful website created to sell their products online. After several months of hard work, the website launches, but then fizzles. But oftentimes, these websites fail. It can be difficult understanding what exactly happened. When you ask for advice, everyone has offered you helpful tips, and said you have a great looking site. So, where did things go wrong? Can there be a magical formula to ensure that your website not only attracts traffic, but has a high conversion rate as well?

This is often where free websites tools such as Wix or Dudamobile fail. Their online web development tools make creating a website easy, for even the most amateur of web designers, yet they often don’t take into consideration the actual type of business being sold, or often any tips on how to actually get a sale. A badly promoted website can sit stagnant on the web, and may not see any traffic, unless invited to visit through Facebook, Twitter, or other social media sites.

This is where the difference between having a website designed by a graphic artist without marketing skills, and an experienced graphic artist who has a sound understanding of an effective website design that has a good conversion rate. Sure, you can hire your friend’s daughter to do it, or grab a template off the Wix site, but is it actually going to be worth your while? Many times the templates on websites are designed for specific businesses in mind, but they only exist as blank spots where you plug in your text and photos. Many times a website creator will just grab any old template, and try to make it fit into their business’s needs.

Unfortunately, none of these website creator tools actually has fields that help you out with website conversion. Sure, there are fields where you type in your own headings, paragraphs, and add photographs, but have you ever seen any that offer solid advice on how to add marketing to your page? Most likely you have not.

That’s where Gold Coast website design can help you out. We have a solid understanding of what converts traffic into profit. We won’t simply add your text to your website, with a few photographs. We’ll actually analyze your type of business, and make sure that on each and every one of your web pages, that there are options to convert a curious visitor into one who will actually buy your products.

Sure, an informative website can be great. But will that actually be profitable to your business? And don’t forget that websites can become expensive. You’ll need to pay for the domain year after year, plus website hosting with a web provider. On top of that you’ll need to pay out extra to have a private listing, and your own email address. Plus there’s the upkeep and maintenance, and even if you can do that yourself, it’ll take time out of your day. But the time you add it all up, running a website can be quite expensive. If you create your own website, you want to have it profitable from day one.

Gold Coast Websites will not only help you get your website up and running, but provide their years of marketing skills experience as well. You may have viewed many other websites online before deciding to create one yourself. Have you ever been puzzled by why the beautiful website doesn’t seem to be as effective as a website that is cluttered and full of text? That’s because the cluttered site most likely had all the information that their customers were seeking, and effectively invited the customer to purchase their product.

Dressing for success seems to work great in the corporate world, but it seems to have nothing to do with website conversion. Gold Coast Website Designs

wants you to not only have an attractively designed website, but one that also has a high conversion rate as well. While we know a bland site could still give you a great conversion rate, we want to ensure that your dollars are being wisely spent. We want your customers to get past that thirty second dismissal and stay on your website for a longer length of time.

Gold Coast Websites is the best authority on creating an effective website that actually converts traffic into sales. Impress your customers with both a great looking site, and one where customers feel that urgent need to purchase your products immediately. If you found this post helpful you may also find this interesting.


About The Author

Marcus Jovanovich

Marcus Jovanovich is an expert when it comes to online conversion and lead generation. Having run several successful traditional ‘bricks & mortar’ and e-Commerce businesses over the past decade, Marcus is now a sought after business and marketing coach and mentor for those wanting to optimise and grow their businesses online by focus targeting all aspects of digital marketing. Today he and his team of business, marketing & design professionals help business from all over Australia grow their profits via effective marketing strategies.