GUIDE: How To Install Your Facebook Pixel

Where to find your Facebook tracking Pixel & how to install it.

 This article will go through step by step, how to find and install your Facebook Pixel.

One of the most powerful tools at our disposal as digital marketers is the Facebook tracking pixel. The Facebook tracking pixel is a unique piece of code otherwise referred to as a “cookie” that allows Facebook to follow and track a user’s movements after they click from Facebook over to your website. This, in turn, allows you to gather valuable information on your prospects actions and intent. It can show you what pages the user visited on your website and if they took any kind of action. This then allows you to know which of your ads are generating higher conversions which are ultimately what you are targeting.

 Step 1 Log into your Facebook ads manager, along the top of your menu you will find the TOOLS tab located on the right-hand side, click here
Facebook pixel where do I find it

 

 

Step 2 Scroll down the drop down menu and click on PIXELS

Screenshot (20)

 

 

Step 3 Once on this page you then click on the ACTIONS tab then scroll down the drop down menu and click VIEW PIXEL CODE

Screenshot (21)

 

 

Step 4 On this page you will see this pop-up screen like this, to get your pixel tracking code simply highlight and copy all text in the box (as seen below). Then you need to install your pixel between the <head> and </head> in your website source code. If you are not a web developer, you can hit the EMAIL PIXEL CODE button at the bottom of the page and this will prompt you to input an email address of your web developer who can install it for you.

Screenshot (24)

Step 5 Once installed in order to check if it is active and working, you can download a browser extension called Facebook pixel helper  this will automatically screen all websites for a Facebook pixel and indicate if an active pixel is found

Facebook pixel helper screenshot

 

Step 6 Once you install the Facebook pixel helper, you will start to see this small square on the top right side of your browser with a symbol like this </> inside the square. If it is blue and has a smaller green square with the number 1 on it (like the example below), this means there is 1 Facebook pixel active on this webpage. However, if the square is grey and has no green box on it, this indicates that there is not active Facebook pixel found on this page. Always ensure it is active on every webpage on your site and not just the home page.
Facebook pixel installed example

 

Once the Facebook Pixel is successfully installed you have the ability to track and segment your traffic into audiences based on their actions. This, in turn, allows you to send targeted ads to only the people who have indicated they are interested in a certain product or service.

 

About The Author

Marcus Jovanovich

Marcus Jovanovich is an expert when it comes to online conversion and lead generation. Having run several successful traditional ‘bricks & mortar’ and e-Commerce businesses over the past decade, Marcus is now a sought after business and marketing coach and mentor for those wanting to optimise and grow their businesses online by focus targeting all aspects of digital marketing. Today he and his team of business, marketing & design professionals help business from all over Australia grow their profits via effective marketing strategies.