POST: Is Social Media Marketing Still Valuable?

Social media marketing provides exceptional opportunity for any business owner to communicate with their customers.

Small business owners normally don’t have a lot of spare money at their disposal to throw at marketing, and so social media marketing can become an effective ways they can promote their business.

The remarkable impact of  social media marketing via the real time conversation that is experienced on most social media sites is creating real time opportunities for small business owners to build their reach in the market place.

Almost all business’s today have got a social media site and majority of them are making deliberate attempts at getting their business known via social media marketing.

Your small business might fall under any specific market, however these days it’s s very necessary to develop a broad web presence for you to be able to achieve any meaningful growth. The most significant benefits you can derive from making uses of social media marketing are stated below:

Business Introduction and market Reach

In contrast to some other business advertising methods which have the possibility to launch your small business within a very restricted region, social media marketing has the potential to expose your own business to the whole world. With the aid of social media sites like Twitter, LinkedIn, Facebook and so on, the consumers around Australia and even the world can become aware of your business and therefore your operational sector can be boosted.

Building of Image and Business Brand

A web based presence and visibility of a business in these kinds of social media sites can create favourable impressions in the memories of the prospective clients. It would make folks think that the business enterprise have some class and as a result the company worth will drastically increase. A lot of instances,  social media marketing can expose your company brand,  by displaying the specific adverts right to their community of friends and associates. This can help significantly in building your business image and also promotes the company value too.

Makes a Business More Competitive

Social networking websites enable you to have a look at business marketing techniques that is being applied by your competitors. In accordance you can even use social media marketing to structure the plans of your business to have a strong position within a competitive industry. for instance you may discover whenever your competitors are introducing discount rates or offering promotional deals. The power of social media marketing combined with understanding direct response marketing can really drive your business forward.


About The Author

Marcus Jovanovich

Marcus Jovanovich is an expert when it comes to online conversion and lead generation. Having run several successful traditional ‘bricks & mortar’ and e-Commerce businesses over the past decade, Marcus is now a sought after business and marketing coach and mentor for those wanting to optimise and grow their businesses online by focus targeting all aspects of digital marketing. Today he and his team of business, marketing & design professionals help business from all over Australia grow their profits via effective marketing strategies.