Search Engine Optimisation (SEO) What are Backlinks?

What are backlinks? SEO
So, you’ve got your new website. And, now you want to rank in the search engines so your customers can find it.
If you’ve searched “How to do SEO” in Google…
I’m sure you’re aware of the fact that backlinks are one of the most used words in search engine optimisation (SEO)!
…and to rank your website on Google and other search engines (such as Bing & Yahoo) you need them.
But the world of backlinks can be confusing – to someone new to SEO!
In this blog, I’m going to dive into the world of ‘back links’…
…and give you an easy to understand overview.
You’ll understand how you can use back-links to improve your website rank on Google.
And also discover why you need to have a good back-links,…(and avoid bad ones)

OK. So what are backlinks?

Backlinks are links coming into a web page – from other websites…
When a website links to another web page, that’s what we call a backlink. Backlinks are a major metric used in the ranking of a web page.
The higher the backlinks your website has the higher the web page rank on Google and other search engines…
The following are some of the common terms relating to…”Back-links”

The Link Juice:

If another website links to any of your articles or your website’s homepage it passes “link juice”. Link juice is a measurement of the authority of the website passing the link to your site.
Older, more reputable websites carry more value – than say new websites, no one knows about. So a link from an authority site will give you greater link value (link juice).

No-Follow Links:

This is what bloggers (or websites) do to avoid link juice passing through their link. When a website links to another web page but uses a “no follow tag” – They don’t pass the value to the linked website.
Websites use a no follow tag when they feel they’re linking to a site that’s not reliable. A common example of links with a ‘no follow tag’ are links from – blog comments.

Do-Follow Link :

These are links you add to your blog post, do-follow links are juiced links. Meaning you pass on value from your website to the site you’re linking to.

Links of low quality:

Not all links are equal – Low-quality links are links that come from “UN trustworthy” sites. Sites such as; porn sites, spam sites, automated and harvested sites.
They’re of low benefit to your website and they could even be harmful to your rankings. You’ll need to be very careful when acquiring low-quality backlinks.
As they can get your website penalised by Google.

Internal backlinks:

These are backlinks coming from different pages from the same website. Internal links help Google to crawl your site and index your content.

Linking Root Domains:

This refers to the numerical value of the number of websites linked to your website.
Note: Link root domain doesn’t take into consideration the number of visits your website gets. Rather it considers the number of websites that linked to your website.

The Anchor Text:

This is the text used in hyperlinking. Anchor text is the word or phrase you place over a link. This helps your website visitors, and Google knows what the link is about.
Your Anchor text is important and useful when trying to rank a particular keyword.

Link Continuity:

It’s imperative you have backlinks for your website or article from quality websites. But ensure backlinks coming to your website are from sites – relative to your website or article.
Don’t create back links from the fashion industry. When your article or website is in the fitness niche.
You should always target backlinks from relevant sites only.
The following are the benefits of backlinks
1. Backlinks help you get referral traffic for your website or blog post.
2. Backlinks help in improving your websites ranking in search engines.
3. Faster Indexing – so your site is found by Google sooner
Backlinks help search engine bots notice links to your site. And boosts a number of visitors your web page will have.
If you’re a new website. Good backlinks will allow Google to index your site fast.
What if you get bad backlinks to your site?
How to remove bad backlinks…
To remove bad backlinks you need to identify bad backlinks.
Bad backlinks are links such as….
…links from harvested sites, spam sites, automated sites and porn sites.
Bad backlinks are links with low domain authority. Or links from websites Google has DE-indexed or penalised.
So, how can you remove them?
….It’s easy.
All you need to do is to tag the link and outreach with a request to remove the link.
The next thing you do is to add it to your disavow list using the free Google Disavow tool
After adding to the disavow list, Google will no longer count this as a link to your site.


Backlinks are an important part of any business Search Engine Optimisation (SEO) strategy. It’s important to understand – Not all links are “good” links. Read this guide to get an introduction to backlinks for small business.
About The Author

Marcus Jovanovich

Marcus Jovanovich is an expert when it comes to online conversion and lead generation. Having run several successful traditional ‘bricks & mortar’ and e-Commerce businesses over the past decade, Marcus is now a sought after business and marketing coach and mentor for those wanting to optimise and grow their businesses online by focus targeting all aspects of digital marketing. Today he and his team of business, marketing & design professionals help business from all over Australia grow their profits via effective marketing strategies.