Can You Still Beat GOOGLE?

SEO or search engine optimisation is probably the most perplexing of any of the marketing mediums and long have we seen a battle rage of epic proportions between internet marketers and Google

With online marketers fighting to get their companies listed high in googles rankings often by any means necessary and Google waging war on the black hatters and spam marketers, in its push to deliver to its customer’s relevant content.

To understand the gravity of the war that has been fought you must understand the beast we are dealing with.
This has very much been a war waged between man and machine.
With each algorithm change that is introduced Googles Artificial brain (the machine) is getting closer and closer to mirroring the capabilities of the human brain.

And with every update Google is getting better and better at beating the online marketers (the humans) who try and exploit loop holes within its algorithm.
More than ever Google is beginning to separate the spam SEO junk from the true content that provides relevance to its users.

Over the last 10 years every time online marketers found a new way to boost their way up Googles rankings by exploiting a loop hole in its algorithm.
Google was just as quick to come up with an algorithm update that squashed its effectiveness.

Which was fine as Google seemed to have plenty of holes in it, so every time it closed one loophole online marketers seemed to simply find another and begin exploiting that.
However at Innovative Business & Marketing we believe that the bad old days of finding a SEO loop hole and exploiting it are long gone…and if you choose to keep trying to “beat” Google you will lose and lose badly.

You see Google is no longer an infant it is a well-developed and fully grown brain now, albeit artificial.
Google has long had one simple goal in mind, to deliver the most relevant content to its users who search for information.
It’s our belief that google has almost perfected this
Therefore it’s our opinion that Search Engine Optimisation is dead and we now live in a world that needs to be focused on G.O.

See for all the efforts of the online black hatters out there who have waged this war against Google trying to exploit it weaknesses…it’s time to wave the white flag!
The war is over, you lost.

Today the only way to create a long lasting and profitable presence on Google is to play by the rules to conform to the demands of our all mighty leader…Google.

So what exactly is Google Optimisation?
It’s simple it is SEO but on Googles terms…

Now this is not the end of the road for online marketers, as Google is a fair ruler.

All Google asks is that you create great content that the end user will see value in and Google is happy to reward you and reward you handsomely.

So lay down Blogging tools, Put away your link farms, Kiss good bye to your key word stuffing…
And pick up your only weapon you have left, to go into battle with…

Content Marketing!


About The Author

Marcus Jovanovich

Marcus Jovanovich is an expert when it comes to online conversion and lead generation. Having run several successful traditional ‘bricks & mortar’ and e-Commerce businesses over the past decade, Marcus is now a sought after business and marketing coach and mentor for those wanting to optimise and grow their businesses online by focus targeting all aspects of digital marketing. Today he and his team of business, marketing & design professionals help business from all over Australia grow their profits via effective marketing strategies.