How To Grow Your LinkedIn Authority

LinkedIn is a great platform to broaden your professional reach and make connections with potential new clients. These tips will give you the best chance of making a positive impact on LinkedIn and producing quality ‘profitable’ connections.

Personalise your banner image

Having a professional banner image with a heading that speaks to your customers is a great way to improve your chances of making a good first impression.

Use a professional profile picture

You don’t need to spend hundreds of dollars on a professional photographer, but do ensure your profile image is professional looking and you are wearing clothes you would be wearing if you met in real life.

Add your expertise to the name field

LinkedIn 1

To make it clear to people what you do, place your expertise in your name field. This is bold and appears on the top of your profile so it has a great chance of being read.

Ask a question in your headline

LinkedIn 2

A great marketing ploy is to ask questions that will engage the reader. Utilize this area to pose a question to your audience that will engage them and motivate them to read more of your profile.

Hit the 500+ connections mark

LinkedIn is after all an online networking site for professionals, so get out and network with as many people as possible within your field.

Write a sales letter in your summary section

This is a great opportunity to pitch your connections on what you do and why you are great at it, show them what they will benefit from connecting with you.

Add a call to action in your projects section

LinkedIn 3

The projects section allows you to place external links, so use this as an opportunity to create an offer and add a call to action link to your website or a sales page.

Complete your whole profile

Profiles that are 100% complete get over 65% of all views and traffic on LinkedIn, take your profile seriously and others will appreciate it (as will LinkedIn)

Post useful and relevant information

Use relevant articles, images and post that your connections will find useful or entertaining. Remember to track your results so you can post more of what your connections are engaging with and less of what they are not.

Post regularly

Don’t be afraid to post multiple times a day so as to ensure you are building a lasting impression on your connections and positioning yourself as an authority!

Send private introductory letters to your connections

When you make a new connection remember to enter the conversation by introducing yourself (assuming you have not met) you could acknowledge your mutual connection and introduce yourself further.

Remember networking is a two-way street, give then, receive

Think about what you could offer your connections to help them, give great value and they will reply in kind.

About The Author

Marcus Jovanovich

Marcus Jovanovich is an expert when it comes to online conversion and lead generation. Having run several successful traditional ‘bricks & mortar’ and e-Commerce businesses over the past decade, Marcus is now a sought after business and marketing coach and mentor for those wanting to optimise and grow their businesses online by focus targeting all aspects of digital marketing. Today he and his team of business, marketing & design professionals help business from all over Australia grow their profits via effective marketing strategies.