How To Boost Your Email Marketing

Email Marketing’s a fundamental practice for a successful business today, put simply email marketing has the greatest ROI of any marketing strategy available today.

Below is an extensive list of tips and insider hacks to help boost your email marketing results and increase your ROI.

How To Boost Your Email Marketing

Make it easy for people to subscribe. Ensure you have an opt-in form on your blog, website, and social media.

Use an AUTO RESPONDER.  Investing in an auto responder program such as Get-Response or InfusionSoft is a necessary tool for email marketers, to enable you to easily create, schedule and test your email campaigns.

Talk to one person at a time.  Write Your emails as if you are writing to only one person, this will make your email instantly seem more personal.

Have something to say. Don’t send an email unless you feel you have something genuinely interesting to talk about or something that offers value to the reader.

Give, Give, Give. Don’t email to simply pitch your readers, give content to your audience first then you can ask for the sale.

Use your real name. People want to deal with people, use your name, as you would for a personal email.

Trust from the start. Your subscribers won’t like surprises, tell them exactly what they can expect from the start with a detailed welcome email.

Use empathy. Go out of your way to let the reader know you understand their particular struggles (their pain point)

Incentivise readers. Share helpful tips, inspire them or offer them a gift ensure there is always something in it for them, in exchange for reading your email.


How to get your emails opened

Headlines Matter. Check out this really great free tool to help you analyse your headline 

Show them the benefit. If a reader can easily understand the benefit they are getting in return for opening the email they are more likely to do so.

Remember to optimise for mobile. With so many people checking emails on smartphones, ensure your email is formatted for mobile users.

Use a number. Numbers like 4 0r 47 attract attention and make it harder for the reader to ignore, try specific numbers like 27.43 it builds confidence that the number being genuine.

Curiosity. Occasionally try titles that are a little weird or funky, this can create a curiosity factor in your reader’s mind.

Point out common mistakes. Nobody wants to be seen as being silly.

Clarity beats clever. Cleverness is a marketer’s worst enemy, ensure your headline is simple and clear.

Test, test, test. Any marketer will tell you that they have 100 failed campaigns for every runaway success. Test your emails headlines to see what get the best open rates.

Don’t reinvent the wheel. Subscribe to email lists of people who are doing this and analyze their subject lines.

How to write engaging emails

Write with speed. It shows enthusiasm and ensures you don’t get hung up on details too much.

Keep it short. Only use as many words or sentences as you need to clearly convey your message, benefit, and call to action.

Use questions. The reader’s subconscious cannot ignore a question mark and this promotes stronger engagement.

Have FUN with it. There is no magic 7 step blueprint, so remember to enjoy the process.

Get personal. You’re trying to get readers to like YOU after all.

Use the word you. You is a powerful word and helps you to talk directly to the reader.

Develop your voice. Write like you talk. Don’t get hung up on sounding scripted, develop your unique voice and tone.

Personality. Write in words and terms like only a human could, helps avoid sounding clinical or automated.

How to sell in your emails

Don’t sell too early. Build a strong relationship with your readers first, only offer them your product or service once trust is established.

Don’t rush the pitch. Remember to re in-force what your offering and build in benefits before getting to the final pitch.

Use scarcity. One of the most powerful emotions is the fear of missing out, put restrictions on your offer.

Use multiple links. As people scan emails you must use more than one link (to your sales page)and place them in multiple sections.

Have a call to action. Tell the Reader what then to do next and why it will benefit them.

Use P.S. The P.S. is a great section to place your call to action or a powerful benefit.

Don’t Spam. A lot of email marketers innocently send spam because they simply didn’t know any better. Read up on the CAN-SPAM act to avoid any issues.

About The Author

Marcus Jovanovich

Marcus Jovanovich is an expert when it comes to online conversion and lead generation. Having run several successful traditional ‘bricks & mortar’ and e-Commerce businesses over the past decade, Marcus is now a sought after business and marketing coach and mentor for those wanting to optimise and grow their businesses online by focus targeting all aspects of digital marketing. Today he and his team of business, marketing & design professionals help business from all over Australia grow their profits via effective marketing strategies.