Search Engine Optimisation (SEO) What are Backlinks?

What are backlinks? SEO

So, you’ve got your new website. And, now you want to rank in the search engines so your customers can find it.   If you’ve searched “How to do SEO” in Google…   I’m sure you’re aware of the fact that backlinks are one of the most used words in search engine optimisation (SEO)!  …

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How To Boost Your Email Marketing

Email Marketing’s a fundamental practice for a successful business today, put simply email marketing has the greatest ROI of any marketing strategy available today. Below is an extensive list of tips and insider hacks to help boost your email marketing results and increase your ROI. How To Boost Your Email Marketing Make it easy for people…

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How to Increase Your Facebook Organic Reach

Your Facebook’s organic reach is diminishing rapidly, well at least the good old days of just showing up, being really active and in turn getting tons of people viewing your content, are sadly gone. Facebook no longer rewards lazy marketers, but if you are willing to put in a little effort and play by the…

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How To Grow Your LinkedIn Authority

LinkedIn is a great platform to broaden your professional reach and make connections with potential new clients. These tips will give you the best chance of making a positive impact on LinkedIn and producing quality ‘profitable’ connections. Personalise your banner image Having a professional banner image with a heading that speaks to your customers is…

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How To Improve Google AdWords ROI

Google Ad Words is a great source for driving traffic to your website or blog, however, for a lot of new users it is very expensive and confusing. Here are 15 tips to help you better optimize your campaign so as to give you the best chance of getting a higher relevance score and lower…

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The Importance of Video in Marketing

Who really has time to read? Juggling busy work schedules with over committed social lives leaves us with very little time to read any more but modern day technologies are making it easier with the use of online videos. Video is the future of content marketing. It is an easy and useful way to engage…

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How To Boost Facebook Ads ROI

Facebook ads are one of the most effective tools available today for your businesses marketing. If you are not using Facebook, you need to. If you are using it and you are not getting the right level of response, or the response you were hoping for, it may be in your methods. To get the…

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GUIDE: How To Install Your Facebook Pixel

Where to find your Facebook tracking Pixel & how to install it.  This article will go through step by step, how to find and install your Facebook Pixel. One of the most powerful tools at our disposal as digital marketers is the Facebook tracking pixel. The Facebook tracking pixel is a unique piece of code…

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Strategic Business Alliances, are they worth it?

Strategic business alliances, Are they worth it? When you’re looking to grow your business, one of the fastest and most effective ways of doing this is by focusing on building strategic business alliances. A strategic business alliance can improve both your profit and your reach within the market. What do good strategic business alliances look…

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Why the Wrong Marketing Mindset is Costing You Money

Focusing on results instead of cost; is without a doubt the biggest mindset challenge we have with our marketing clients. In any business and yes, your business too, there are only two things that you can spend money on that are a cost of your business and everything else you spend money on is a cost AGAINST…

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Fire Your BAD Clients and Fire Them Fast!

I just got off the phone with one of my Gold Coast SEO clients who I had to let go. This client had engaged our Gold Coast SEO and web design services to help create a marketing strategy to help launch their new business venture. At Innovative Business Marketing, before we accept any new Gold…

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Are You a Celebrity No One Knows?

How do you position your business for success? Answer; Be the celebrity that no one knows! I was at an of one of my marketing idols Mal Emery’s seminars and a question was raised; about positioning a business for success? and Mal replied “you should aim to be a celebrity that no one knows” At first, I was…

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WARNING: The Dangers of Diversifying Your Business

One of the things most small to medium entrepreneurs seem to struggle with the most is what’s the correct level of diversification needed within their business? Now we all understand that the rule of ONE is the most dangerous rule in business… The Rule of ONE is simple…only having one supplier, one manager, one product,…

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Why Most Website Designers Are Digital Criminals!

If I was asked what is the biggest scam in small to medium business? my answer would be website design. Let me give you some context here, this week I was contacted by a customer who just recently had a developer build him a new website design. He wanted to know if I could help him…

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SEO: The Danger of Being Number One

After working as a SEO consultant for a 10 yrs, I understand the danger of chasing number one. Whenever a business owner meets a SEO consultant the first and most dangerous thing out of every new prospects mouth is… I want to get my business to number one in Google for the most common key words. This…

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Can You Still Beat GOOGLE?

SEO or search engine optimisation is probably the most perplexing of any of the marketing mediums and long have we seen a battle rage of epic proportions between internet marketers and Google With online marketers fighting to get their companies listed high in googles rankings often by any means necessary and Google waging war on…

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How This Company Nailed, The Right Message To Market Match

I was passing a bus bench the other day and I noticed their advertising, Now being a marketeer I am obsessed with looking at other peoples marketing everywhere I go and can’t help but analyse its effectiveness in my head. Bus bench Ads have long been a bit of a laugh for me as is…

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Is Your Website Mobile Optimised Yet?

The Importance of Having an Effective Mobile Website. With millions of smart phone and tablet users in your region are ready to view your mobile website. Is your business mobile friendly? Don’t ignore this important market segment. Many businesses still haven’t optimised their website for mobile phone or tablet usage yet. Either they haven’t had…

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POST: Website Design – Pretty vs Effective

Many business owners have spent thousands of dollars to have a beautiful website created to sell their products online. After several months of hard work, the website launches, but then fizzles. But oftentimes, these websites fail. It can be difficult understanding what exactly happened. When you ask for advice, everyone has offered you helpful tips,…

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POST: Brand Marketing vs. Direct Response Marketing

Brand Marketing vs. Direct Response Marketing? The actual marketing of a company means putting into play one or more forms of marketing. There are actually several different forms that can be used with some being better suited for your efforts than others. Two of the most common are brand and direct response marketing. Both forms…

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POST: Is Social Media Marketing Still Valuable?

Social media marketing provides exceptional opportunity for any business owner to communicate with their customers. Small business owners normally don’t have a lot of spare money at their disposal to throw at marketing, and so social media marketing can become an effective ways they can promote their business. The remarkable impact of  social media marketing via the real…

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